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Abstract
This paper identifies the technological and commercial foundations of the new category of online applications commonly described as social media. It examines the relevance of social media for marketing strategy and for direct marketing in particular social media marketing puts consumer back to the centre of the business world and also it provides marketers a new set of tools to interact with consumers and to integrate them into the brands through different ways. Inessence marketers have to understand how the social media has influenced consumer buying behaviour in a particular product. Social media marketing is the contemporary style of marketing as it concentrates on opening new horizons for marketers in order to promote a product or service as compared to other media encompasses that of television, newspaper, radio, and magazine ads. In recent times, consumer behaviour and satisfaction has become an important asset for any organization to attain its position in the market and to increase its profitability in a high level.