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Abstract

The banking sectors are facing the problem of increasing competition in the world as the dynamics of the business transformation. Technology, Commoditization, deregulation and globalization evermore altered the face of banking. The increasing secured In India, since the commencement of globalization, liberalization, privatization and financial sector reforms, banking has brought various changes all over the world. There is a pattern move in all the fields of banking in the country. The banks aim at meeting this expectation of customers by adopting a strategy that is usually known as customer relationship management, with the help of fast developing information technology and internet.

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