Main Article Content
Abstract
This project entitled with the “Perception of Consumer Buying Behaviour Towards Personal Care Products, Tiruchirappalli” The first and most objective of my study is changing trend in buying behaviour on consumer towards personal care products. The study of consumer behaviour is the most important factor for marketing of any goods and services. The consumer behaviour suggest how individual, groups and organization select, buy, use and dispose of goods, services, ideas or experience to satisfy their needs and wants. It also clues for improving or introducing products or services, setting price, devising channels etc. Since liberalization 100% FDI is allowed in India. This has attracted foreign companies to penetrate the Indian market. The marketers always look for emergent trends that suggest new marketing opportunities and here in India a lot of opportunities are available. The personal care sector is one of the best and important sectors at the present time. There is a lot of future opportunity in this sector.