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Abstract

Considering the current volume of online marketing business, actually it is hard to believe how young the internet marketplace is. While he timeline the internet marketing has been short, the cumulative events leading up to where we are now have impacted the ntire globe faster than any marketing revolution in history. In 1994, spendingfor internet marketing totalled nearly nothing, but increased to over $300 million in1995. Now little more than a decade later, marketing spending and internet marketing business has exploded to nearly $200 billion. Now a days it is very hard to believe in having an organization which does  not have some kind of online presence. When the internet was first introduced in the yearly 90s, it was not considered to be an advertising medium at all. Instead of the internet was treated as a tool for exchanging emails and digital information, but it was not yet considered valuable for reaching customers.

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