Main Article Content
Abstract
The objectives of the study were: (1) To study the socio economic background of the selected successful women entrepreneurs, (2) to study the nature of enterprises managed by the entrepreneurs, (3) to identify the marketing strategy adopted by the entrepreneurs, (4) to identify the difficulties faced by women entrepreneurs, (5) to compare the marketing strategies adopted by members and non members of SHGs and, (6) to study the variables influencing profitable marketing by SHG women entrepreneurs. The major hypotheses tested were: (1) There is no relationship between the marketing strategies of SHGs and their profit, (2) the profit of the SHGs is not influenced by any variable and (3) there is no difference between SHG members and non - SHG members in their marketing strategies.