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Abstract
The World Economy is passing through some intricate circumstances as bankruptcy of banking & financial institutions, debt crisis in major economies of the world and euro zone crisis. The scenario has become very uncertain causing recession in major economies like US and Europe. This poses some serious questions about the survival, growth and maintaining the sustainable development of the nation.However, the banks play a stellar role in the development of the nation with its high social content and commitment. The banks act as a development agency and are the source of hope and aspirations of the masses. Banking and finance is like oxygen to any democracy. Banking sector participates in macro economic and monetary policies of any country. It plays a crucial role in supporting companies and projects. The business dynamics of banking sector largely differs from other sectors. They exist in order to screen potential borrowers, monitor customers’ actions and efforts, provide liquidity risk insurance and create safe assets. Therefore, the present study focuses on customer satisfaction towards banking services in rural areas of karimnagar district of selected banks.