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Abstract
Green Marketing refers to holistic marketing concept where in the production marketing consumption and disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications of global warming non-biodegradable solid waste, harmful impact of pollutants. Green Marketing generally aims to promote environmentally friendly products and a safe environment where people could stay. Now companies are offering more eco Friendly alternatives for their customers. Recycled products are one of the most popular alternative that can benefit the environment these benefits include sustainable forestry clean air, energy efficiency, water conservation and a healthy office. The measurement task in marketing is typically more difficult and involves lower scales of measurement than are used in the physical sciences the difficulty is the measurement of the construct of attitude, which exists in the minds of individuals and is not directly observable. In measuring attitude, one must be sensitive to the scale level Assumptions and the restrictions these assumptions impose on data analysis, Attitudes are measured at the nominal or ordinal level, although several more complex scaling procedures allow measurement at the interval level there is always the temptation to assume that the attitude measurements have the more powerful properties of an interval scale.