Main Article Content
Abstract
The number of women entrepreneurs in India especially Kerala is increasing gradually. The influence of social media among people among all over the world also rising. In Kerala most of the people is using social media not only for keeping contact with people but also for doing business. It may be a surprising thing but it’s true, women entrepreneurs are doing most their business through social media especially through WhatsApp because then they could keep a balance in their family life and business life. They are running different kinds of business like garment stores, jewelry stores, cosmetic stores etc through WhatsApp. This study tries to examine the perceptions regarding doing business through WhatsApp by women entrepreneurs and to examine the perceptions regarding benefits enjoyed by women entrepreneurs while running business through WhatsApp in Trivandrum District of Kerala.