Main Article Content
Abstract
The research article primarily aims at studying the economy, lifestyle, food habit, political and the consumption pattern of the North-eastern region of India. The paper also tried to empirically identifying the association between the economic variables with consumption patterns of the population. The North-eastern region of India has less connectivity and accessibility for not only the international but national marketers as well due to their geographic orientation. The study is an attempt to analyze the relation between the economy & consumption behavior in this geographical area.