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Abstract
Digitalization has already triggered Disruptive waves in the business world and had redefined the way business is done. Digitalization impacted the demand and supply side and also opened up new market for the product, new business models and industries. Fintech companies such as Paytm, PhonePe and Google Pay all jostling to become the payments bridge between the stores and the customers. As India is undergoing a digital revolution, cash transactions are steadily declining and digital modes of payments are gaining momentum. Therefore, in order to not just survive but to also thrive, Kirana stores are trying to embrace technology and modernize their business to cater to raising customer expectations.