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Abstract
"Green marketing refers to the process of selling products and services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced in an environmentally friendly way such as: being manufactured in a sustainable fashion .in such a way green marketing include some of the components like promoting environmental attributes of products, introducing new products specifically for those concerned with energy efficiency, waste reduction sustainability and climate control, redesigning existing products with an eye towards these same consumers."