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Abstract
The present era is marked by the growing awareness about consumer’s rights and protection globally, where consumers are exploited through lots of undesired elements such as misleading advertisements, underweight goods, unsatisfied services etc. In order to protect the interest of the consumers Government of India has taken development steps by way of enactment of various Acts and other measures to protect the consumers. In the present study, an attempt was made to find the awareness of Consumer Rights in D.K and Udupi District.