Main Article Content
Abstract
Digital marketing is the new way of life. It has affected almost every business areas and Indian car market is not an exception. It has influenced the consumer behavior to a great extent, from product awareness to post purchase evaluation. Every facet of businesses is affected by digital marketing in different dimensions. The prime objective of this paper is to analyze the impact of digital marketing practices of car marketers on consumers buying decision process. It evaluates the most preferred digital media channels of customers to gather the information’s on Indian car market.