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Abstract
Consumer behaviour analysis is based on consumer’s buying behaviour. It aims at improvingbusiness performance through an understanding of the customer’s preferences and desires. Intoday’s world of growing competition where there are numerous brands selling the sameproducts, consumers have an abundant number of choices and many diverse factors influencetheir buying behaviour. This study is based on Descriptive study and the statistical tools usedare Percentage &Weighted Average Method. This study made an attempt to find the factorsaffecting consumer’s buying behaviour, with the focus on dairy products in Andhra Pradeshstate. These factors are based on certain variables used in the survey.