Main Article Content
Abstract
Digital Transformation (DT) considers the ongoing digitization process of an enterprise, which use digital and data-driven innovation to improve existing processes, change distinctive business model (BM) elements, or completely reinvent his BM. Big businesses
position themselves on the front line of the DT, while small and medium-sized enterprises (SMEs) challenged by resource constraints and missing out guidance on realizing the benefits of DT. The situation SMEs are threatening as large players increasingly use DT. Comprehensive research on how SMEs can be effective participating in DT is limited. Against this backdrop, this article focuses on what impact is caused by the digitalization on the different factors of employees like satisfaction, attitude, and perception. Which makes it possible DT in SMEs by involving publicly funded support units. These units help SMEs to understand and structure the potential of digital and data-driven innovation. For the study the researcher took 152 samples from the selected SMEs from Palakkad district. All the selected SMEs were digitalized firm.