Main Article Content
Abstract
The development of Internet, learning the optimum usage of it has grown tremendously in the current scenario; it has changed the way we live and work. Internet is the lifeline of every person in this world. It makes all information accessible to us at all times at every place. Internet promotes Social Networking Sites, that connects the entire globe on a phone. The potential of this social media marketing has been harnessed in various innovative methods by marketers to build awareness and create demand. It has has resulted in enormous business prospects and opportunities and given new direction to traditional commercial activities. Online shopping is an emerging area in the field of E-Business with incentives for consumers to shop online.