Main Article Content
Abstract
Tourist satisfaction is one of the most significant concerns of competitive destinations as it considerably influences the tourist’s choice to select the tourism place/destination. Satisfied tourists bring success to the tourism business and its importance is increasing day by day and being recognized as a way to expand and maintain a large and loyal customer base for long-term success. Many leading quality organizations have started to exploit opportunities to face this situation and recognized the importance to have a systematic process to manage service quality to gain and maintain this competitive position. So the aim of the study was to examine the impact of Service Quality dimensions on “Tourist Satisfaction and Destination’s Loyalty “in Jammu and Kashmir. The data has been collected through a well designed questionnaire using 5-point likert type Scale.