Main Article Content
Abstract
This paper examines the female objectification in media. It comments on the various methods by which the female form is used for titillation of the potential consumers and thereby awakening the psychological urges of the viewers. The paper examines the various ways this is done as well as presenting a general commentary on the wrongs of such objectification. The paper recommends the abolition of this kind of objectification of women in all spheres of life and recommends a more modern approach by the marketers of the present day.