Main Article Content
Abstract
Social media effect almost everyone in the universe whether individuals, businesses, and society and also provide an equal opportunity to share thoughts, opinions, and share information. Social networking sites offer a wide variety of resources and services such as messaging, blogging, sharing photos, audios and videos, group discussion, and distribution of applications. Youngsters, especially students, are the avid users of these sites. Social networking sites enable students to get in touch with their friends, faculty members, and institutions and allow them to connect with more friends. Students can use these sites to create and share their identities and profiles that may include personal information, pictures, blog entries, videos and music clips. They can join groups and communicate with other students and faculty members by commenting on topics or by introducing topics that they hoped would encourage discussion. The present study aims to Identify the various Social Networking Sites popular in use among college students, to analyze the perception of college students towards Social Networking Sites and to measure the differences in terms of demographic variables, to identify the reason for using Social Networking Sites and to measure the level of satisfaction from the use of Social Networking Sites.