Socio Economic Conditions and Consumption Expenditure Pattern of Selected Rural Consumer Households In Vilavancode Taluk

Abstract

The present study deals with the socio economic conditions and consumption expenditure pattern of selected rural consumer households in vilavancode taluk. The rural consumers face various problems like adulteration, short weighing and measuring, lack of safety and quality control in appliances and equipment’s, electrical and mechanical, unfair warranties and guarantees, imitation, sales gimmicks and unreasonable pricing. The required primary data was collected from 142 consumer households through simple random sampling.