Main Article Content
Abstract
Internet has become essential marketing tool for firm’s survival around the world including SMEs. In this study, we focused to find out the key factors that affect the use of E-marketing among small and medium firms. In addition to it, our study also identified different opportunities and advantages of E-marketing which helps owners and managers of SMEs to adopt the online technology. For this study qualitative approach is used where questionnaires were distributed among owners and managers of Small and medium enterprises in Assam. Factor analysis and correlation analysis is used to test the e-marketing factors and its dimensions towards SMEs. Therefore, the study can conclude the identification of key factors which influence SMEs towards the use electronic marketing factors among.