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Abstract
The current economic climate in India offers tremendous potential to e-vendors. E-vendors can harness this favourable tide to the fullest by ensuring loyalty by ensuring customer satisfaction through wholesome online shopping experiences to their target market. The paper suggest a conceptual measure to gauge the satisfaction from consumers’ online shopping experience. Online Shopping Experience can be measured in three dimensions – Service Quality of Website, Service Quality of E-vendor, Grievances and Redressal. The measurement model was tested empirically among Indian online consumers and was found to have a good fit.