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Abstract
The consumer’s perception is your reality. - Kate Zabriskie. Nowadays consumers perception about conventional food products are changing, they are well aware of the fact that the food we eat is adulterated and contaminated, the reason behind this being the use of chemical, etc. to ripen the fruits and retain the freshness of the vegetables. This can prove deadly to our health in the long run, rather than benefiting us. Now a days there is a increasing trend is seen under a system of agriculture without the use of chemical fertilizers and pesticides with an environmentally and socially responsible approach. The increasing consciousness about health is the main reason for changing the attitude and awareness of the consumers towards organic food products from conventional food products. The study attempted to gain knowledge about consumer awareness and perception towards organic food product consumption and how socio-economic variable related to consumer decision making concerning the purchase of organic goods Organic products are produced using natural ingredients, without harmful pesticides and chemical fertilizers. Nowadays awareness about organic products increasing rapidly due to increased health consciousness of the consumers,