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Abstract
Banking sectors supplies the lifeblood-money that supports and fasters growth in all the rural sector also. SBI has shown a remarkable responsiveness to the needs of the planned rural economyThe study aims to determine rural consumer’s satisfaction towards SBI banks in Coimbatore District. The study was based on well structured questionnaire with a sample of 100rural consumer’s. The findings were analyzed using simple percentage analysis andchi-square test. Findings of the study reveal that majority of the rural consumer’s level of satisfaction towards SBI banking services is medium.