Main Article Content
Abstract
This research paper aims to scrutinize the customers’utilization on various facilities and services offered by the private sector banks in Coimbatore District. The data used in the study are primary in nature which has been collected through issue of structured questionnaire. A sample of 720 customers from sixteen banks, comprising of ten old and six new private sector banks, has been selected through stratified random sampling method. Simple percentage and chi-square test are applied to analyze the data. The study observes that majority of the customers have moderate level of utilization and often they are utilizing the ‘Debit Card’ services than other facilities and services. Moreover, the study discloses the variables namely area of residence, age, marital status, educational qualification, occupation, number of earning members in the family, monthly income, family income per month, family savings per month, period of account holding in the bank, type of account holding in the bank, amount of transactions done per month, loan availed from the bank and level of awareness are found to significantly influence the customers’ level of utilization of various facilities and services offered by the private sector banks.