Research and innovation in Arts, Humanities, Commerce and Technology

Published: Jan 30, 2020

Articles

WORKFORCE DIVERSITY IN THE TELECOMMUNICATION SECTOR IN INDIA

1-6 M.MANJUNATHA, Dr. C. NATARAJAN
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SATISFACTION LEVEL OF EMPLOYEES ABOUT EXPENSE REIMBURSEMENT

7-13 ARADHANA TRIPATHY, KRISHNA MOORTHY
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PRODUCTIVITY AND PROFITABILITY ENHANCEMENT OF BLACK GRAM THROUGH HUMIC ACID AND MICRONUTRIENT APPLICATION

14-22 Dr. S. BABU, Dr. A. KARTHIKEYAN
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FACTORS INFLUENCING SUCCESS OF MICRO WOMEN ENTREPRENEURS IN SIRKALI TOWN – A STUDY

23-32 S.KIRUTHIKA, Dr.K.RAMAKRISHNAN
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CHANGE ADAPTABILITY OF FACULTY MEMBERS - WITH SPECIAL REFERENCE TO ARTS AND SCIENCE COLLEGES IN SIRKALI TOWN

33-43 A. KAMATCHI, Dr.K.RAMAKRISHNAN
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A LINGUISTIC APPROACH TO MANAGEMENT RESEARCH – FOCUS ON HUMAN RESOURCE DEVELOPMENT

44-51 S.S.VENKATA SUBRAMANIAN, Dr.D.NEDUNCHELIYAN
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IMPLEMENTATION OF GREEN SUPPLY CHAIN MANAGEMENT IN SMALL AND MEDIUM ENTERPRISES IN CUDDALORE DISTRICT: AN EMPIRICAL STUDY

52-60 R. RAMARAJAN, Dr.C.NATARAJAN
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ROLE OF TEACHER LEADERS IN HIGHER EDUCATION

61-71 Dr.B.KARTHIKEYAN
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THE STUDY ON CORPORATE SOCIAL RESPONSIBILITY AND ITS INFLUENCE ON FINANCIAL PERFORMANCE OF THE SELECT PRIVATE SECTOR BANKS IN INDIA

72-78 D.DEVIPRIYA
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ECO-FRIENDLY PRACTICES AND BASIC TOOLS OF ENERGY EFFICIENCY IN HOTELS OF RAJASTHAN

79-86 JAI SONKER, Dr. YASHWANT SINGH RAWAL
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CUSTOMERS' PERCEPTION TOWARDS SERVICES OFFERED BY THE INDIAN POST PAYMENT BANKS IN TUMKUR DISTRICT – AN EMPIRICAL STUDY

87-94 M.G. LAKSHMIPATHAIAH, Dr.C.NATARAJAN
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HEALTH ISSUES OF WOMEN WORKERS IN GARMENT INDUSTRY IN SALEM DISTRICT

95-105 P. MYTHILI
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A STUDY ON THE CHALLENGES IN IMPLEMENTING ERP SYSTEM IN COLLEGES IN KANNIYAKUMARI DISTRICT

106-111 B.S. PRIYANKA, Dr. K.MEENA
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CUSTOMERS’ PERCEPTION TOWARDS NEUROMARKETING TECHNIQUES ADOPTED BY INDIAN BRANDS

112-116 S.BINOD, Dr.G.JOTHI
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ANALYSIS OF FINANCIAL PERFORMANCE OF TITAN COMPANY THROUGH ALTMAN’S Z SCORE MODEL

117-121 Dr. J. TAMILSELVI
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A STUDY ON CUSTOMERS’ AWARENESS OF PRADHAN MANTRI JEEVAN JYOTI BIMA YOJANA SCHEME - WITH REFERENCE TO KANYAKUMARI DISTRICT

122-128 R. MAHIMA DEVI, Dr. H. SABEENA FARVEEN
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A STUDY ON WORK LIFE BALANCE OF WOMEN EMPLOYEES - WITH REFERENCE TO TEACHING FACULTIES IN SALEM DISTRICT

129-133 P.HEMALATHA, Dr.D.KUMARESAN
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IMPACT OF OIL PRICE CHANGES ON INDIAN STOCK MARKETS

134-139 M.VASANTHAPRIYA,, Dr. K.THAMIL PAVAI
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CUSTOMERS’ SATISFACTION TOWARDS HIMALAYA HERBAL PRODUCTS IN KANYAKUMARI DISTRICT

140-153 A.THANGAVINUJA, Dr. I. R. SHEELA
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LEADERSHIP STYLES PRACTICED BY PRINCIPALS AND ITS INFLUENCE IN DETERMINING JOB SATISFACTION OF TEACHERS IN BANGALORE CITY

154-162 J.AMUDHA, Dr. R. POORNIMARANI
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FINANCIAL ANALYSIS OF THE MULTINATIONAL COMPANIES

163-167 H. DIVYAA, Dr. S.PANNEERSELVAM
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CONSUMERS' ATTITUDE TOWARDS INTERNET MARKETING IN AUTOMOBILE INDUSTRY

168-173 B. JEMIMA GRACE, Dr. J. FERUSHA PEARL
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AN ANALYTICAL STUDY OF AGRICULTURAL MARKETING AS A CATALYST FOR RURAL MARKETING IN INDIA

174-180 VIKASH KUMAR SINGH
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AN INTEGRATED SYSTEM OF HUMAN RESOURCE MANAGEMENT INFORMATION SYSTEM

181-187 K.KARPAGAMBIGAI, Dr. R.POORNIMARANI
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A STUDY ON IMPACT OF GREEN BANKING IN INDIAN BANKING SYSTEM

188-195 S.GAYATHRI, Dr.C.SANKAR
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CASHLESS INDIA – CHALLENGES AND BENEFITS

188-195 JOBIN GILBERT, Dr. P. NAGARAJAN
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A STUDY ON CONSUMERS’ AWARENESS TOWARDS GREEN MARKETING IN KANCHIPURAM TOWN

196-203 Dr .K.GOMATHY, K.THAVAMANI
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A STUDY ON SOCIO-ECONOMIC STATUS OF RURAL WOMEN ENTREPRENEURS IN KANYAKUMARI DISTRICT

204-215 R. PAULMONI, Dr. P GEETHA
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ANALYSIS OF INVESTMENT PATTERN OF TAMILNADU BASED PRIVATE SECTOR COMMERCIAL BANKS

216-121 V.RAJA, Dr.R.ESWARAN
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TAX PAYERS’ PERCEPTION ON GOODS AND SERVICES TAX IN CHIDAMBARAM TOWN

222-227 Dr. P. KALAISELVI
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A STUDY ON CUSTOMER TENDENCY AND GRATIFICATION TOWARDS SUPER MARKETS IN VELLORE TOWN

228-237 Dr. S. MOHAMED RAFIQUE, A.SUBEENA
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A STUDY ON WORK-LIFE BALANCE AMONG WOMEN EMPLOYEES IN SHOE COMPANIES - WITH REFERENCE TO RANIPET

238-247 Dr. S. MOHAMED RAFIQUE, S.VANI
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INCOME AND INVESTMENT PREFERENCES OF WOMEN EMPLOYEES IN VELLORE DISTRICT

248-255 G. HEMALATHA, Dr. S. MOHAMED RAFIQUE
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IMPACT OF NGOS’ WOMEN ENTREPRENEURIAL DEVELOPMENT PROGRAMME ON WOMEN MICRO ENTREPRENEURS IN MAYILADUTHURAI

256-266 S.KIRUTHIKA, Dr.K.RAMAKRISHNAN
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SMALL FINANCE BANK AND FINANCIAL INCLUSION - A CASE STUDY OF UJJIVAN SMALL FINANCE BANK

267-275 R.S.KITTU, Dr. MAHANANDA B CHITTAWADAGI
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A STUDY ON IMPACT OF WORK ENGAGEMENT ON THE JOB PERFORMANCE -WITH REFERENCE TO RETAIL EMPLOYEES

276-283 FELEEN CHRISTY, Dr. S.VENKATESH
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IMPACT ON ENVIRONMENTAL POLLUTION AND ITS CONSEQUENCES

284-291 K. MANIKANDAN, Dr. R. RAJENDRAN
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ECONOMIC PROGRAMMES FOR WOMEN EMPOWERMENT THROUGH SELF-HELP GROUPS IN DHARMAPURI DISTRICT

292-298 K.R.VIJAYAMALLEESWARI, Dr. C. MUGUNTHAN
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FINANCIAL INCLUSION FOR SUSTAINABLE DEVELOPMENT

299-306 Dr. H. SHYAMALADEVI
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A STUDY ON CUSTOMERS’ PERCEPTION TOWARDS CORE BANKING SERVICES OF THE PUBLIC SECTOR BANKS IN AMBASAMUDRAM

307-315 Dr. S. PRINCE JEBARAJ, N. SHYLAJA
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OPPORTUNITIES AND CHALLENGES OF GREEN BANKING - AN OVERVIEW

316-321 M. JOTHI MUTHU, Dr. R. KALIDOSS
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FINANCIAL PERFORMANCE ANALYSIS OF PUBLIC AND PRIVATE SECTOR BANKS IN INDIA

322-329 Dr. N. K. GOVINDARAJU, K. MUNIVEL
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A STUDY ON RATING SYMBOLS OF INDIAN CREDIT RATING AGENCIES

330-336 B.MAHALAKSHMI, Dr. D.GANESAN
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A STUDY ON BUSINESS ETHICS AND CONSUMERS’ SATISFACTION IN FAST MOVING CONSUMER GOODS

337-342 V.BHUVANESWARI, Dr. D.GANESAN
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EFFECT OF GREENHOUSE GASES IN THE GLOBAL CLIMATE CHANGE

343-347 Dr. H. SHYAMALADEVI,
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E-BUSINESS - ITS CHALLENGES AND SECURITY

248-353 Dr.V.DHEENADHAYALAN, M.SHANMUGA PRIYA
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A STUDY ON HRM PRACTICES AND EMPLOYEE JOB SATISFACTION IN CO-OPERATIVE BANKS IN NAMAKKAL DISTRICT

354-360 Dr. R. MATHAVAN, K. DEEPALAKSHMI
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ROLE OF RURAL WOMEN ENTREPRENEURS IN SUSTAINABLE DEVELOPMENT – A STUDY WITH REFERENCE TO SOUTHERN REGION OF TAMIL NADU

361-365 Dr. N. VIJAYALAKSHMI, Dr. G. KARUNANITHI
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ASSESSMENT OF EMPLOYEE ENGAGEMENT BASED ON AGE

366-371 K.DEVIKA,, Dr. G. LATHA
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E-COMMERCE IN RURAL AREAS

372-376 T. JENOVA MARY, N. ANIL KUMAR, PRAKASH C NAIR
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INFLUENCE OF QUALITY OF WORK LIFE ON CAREER DEVELOPMENT AND ORGANIZATIONAL SUCCESS IN PRIVATE HEALTHCARE SECTOR

377-385 M. ANNAMALAI, Dr. D. SENTHILKUMAR
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POLICYHOLDERS’ PERCEPTION TOWARDS CONSUMER PROTECTION IN INSURANCE SECTOR - WITH SPECIAL REFERENCE TO NAMAKKAL DISTRICT

386-394 R.RAMACHANDRAN, Dr.B.RAJENDRAN
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BANKERS’ OPINION TOWARDS MARKETING PRACTICES OF LIC PRODUCTS THROUGH BANCASSURANCE CHANNEL IN MADURAI DIVISION

395-405 N. KALAIVANI, Dr.G.KARUNANITHI
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IMPACT OF SERVICE QUALITY ON CUSTOMERS’ SATISFACTION AND LOYALTY ON TWO WHEELER GENERAL INSURANCE POLICY HOLDERS

406-415 Dr. T. THIRUPATHI, C. BALAMURUGAN
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DETERMINANTS OF EXPORTS IN INDIA

416-421 Dr. P. MARIA SOPHIYA, A. FOUZIA KOUSAR
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THE EFFECTIVENESS OF TRAINING IN TANNERY INDUSTRIES IN VELLORE DISTRICT OF TAMIL NADU

422-427 S.M.GANESH, Dr. V.B.USHA
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CONSUMERS’ PERCEPTION TOWARDS GST - WITH SPECIAL REFERENCE TO ATTUR TOWN

428-433 S.LAKSHMI, Dr. P.SUMATHI
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WOMEN ADVOCATES AND WORK-LIFE BALANCE - A STUDY ON SELECTED WOMEN FROM BAR COUNCIL, DHARMAPURI

434-439 Dr.THEERTHALINGAM
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CORROSION BEHAVIOUR OF GRAPHITE AND MOLYBDENUM DISULFIDE ON AA 2024 REINFORCED WITH SLAG AND CALCIUM CARBONATE NANOCOMPOSITES

440-453 P.DURAISAMY, Dr. N. IYANDURAI, M.MUNIYAPPAN
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STATUS OF WOMEN IN MODERN TAMIL NADU

453-463 Dr. S. SWAMINATHAN, M. GEJA LAKSHMI
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FEATURES AND FACTORS CONTRIBUTING TO STUDENTS’ PREFERENCES TOWARDS SMART PHONES

464-468 Dr. S. PRADEEP KUMAR
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POLLUTION: CHALLENGES AND MANAGEMENT

469-474 Dr. M. SENTHIL KUMAR
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ADDRESSING THE VULNERABILITIES OF THE STREET VENDORS IN PUBLIC PLACE UTILITY

475-481 Dr. PRADEEP KUMAR. K.S
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WASTE HIERARCHY – USE OF CHEMICAL FERTILIZERS AND ENRICHED COMPOSTS ON INCREMENT OF NUMBER OF LEAVES, LEAF AREA INDEX AND HEAD DIAMETER OF SUNFLOWER

482-488 Dr.S.SRINIVASAN, A.ANGAYARKANNI, D.VENKATAKRISHNAN
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CUSTOMER RELATIONSHIP MANAGEMENT IN STATE BANK OF INDIA -WITH REFERENCE TO SIVAGANGA DISTRICT

489-497 Dr. R.KALIDOSS,
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WOMEN EMPOWERMENT THROUGH PRODUCTION AND MARKETING ACTIVITIES OF SELF-HELP GROUPS IN VILLUPURAM DISTRICT – A STUDY

498-505 Dr.P.GNANAVEL
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A STUDY ON ADOPTION BEHAVIOUR OF ITK PRACTICES AMONG TRIBAL FARMERS

506-510 Dr. P. SHANMUGARAJA, V. PRABUDOSS, S. DINESHKUMAR
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A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN BANKING SECTOR IN CHENNAI

511-518 Dr.M.G.LOGANATHAN, Dr.N.PANCHANATHAM, Dr. K.GOMATHI SANKAR
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ENTREPRENEURS’ PERCEPTION TOWARDS RURAL MICRO ENTERPRISES IN CUDDALORE DISTRICT OF TAMIL NADU

519-528 Dr. K.R.RAJENDRAN
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A STUDY ON THE IMPACT OF NUDGE THEORY ON THE PURCHASE BEHAVIOUR OF CONSUMERS TOWARDS ORGANIC PRODUCTS IN NAGERCOIL TOWN, KANYAKUMARI DISTRICT

529-536 Dr. V. SONIYA, Dr. K.MEENA
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A COMPARTICE STUDY ON THE CONSUMPTION PATTERN OF ORGANIC AND INORGANIC SUGAR - WITH REFERENCE TO MAYILADUTHURAI TALUK

537-548 Dr.M.MATHIVANAN
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CONSUMER PROTECTION AWARENESS AMONG THE RURAL AND URBAN CONSUMERS IN VELLORE DISTRICT - A COMPARATIVE STUDY

549-555 Dr.P.SAKTHIKUMAR
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MANAGING GREEN SUPPLY CHAIN INITIATIVES AND OUTCOMES

556-564 Dr. THAMARAI SELVI, G. S. SRINIVAS MURTHY
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ROLE OF SOCIAL MEDIA IN AGRICULTURAL MARKETING - A POPULATION BASED STUDY

565-570 Dr. S. VASUKI
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A COMPARATIVE STUDY ON WOMEN EMPOWERMENT IN URBAN AND RURAL SETTINGS IN KARUR, TAMIL NADU

571-575 Dr.P.K.MUTHUKUMAR
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A STUDY ON INVESTMENT PATTERN OF SALARIED EMPLOYEES IN KANYAKUMARI DISTRICT

576-581 G. THANKACHY GEETHU, Dr. K.MEENA
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IS SOLAR POWER THRIVING TO REPLACE NUCLEAR AND HYDRO ENERGY? - SCOPE AND PRACTICAL CHALLENGES

582-588 Dr. D.H.THAVAMALAR
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USE OF MICROALGAE IN CARBON SEQUESTRATION AND TREATMENT OF WASTEWATER

589-599 S. HARINEE
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FARM SECTOR IMPROVES INCLUSIVE GROWTH IN INDIAN ECONOMY

600-606 Dr. V. KALAISELVI
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A SURVEY ON SECURITY SYSTEMS AGAINST INTERNET FRAUD IN E-COMMERCE

607-614 Dr.K. MURUGAN
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CAUSES AND COPING STRATEGIES FOR STRESS IN MODERN WORLD

615-619 Dr.R.SARAVANAN
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A STUDY ON THE IMPACT OF QUALITY OF WORK LIFE ON JOB SATISFACTION OF SELF-FINANCING COLLEGE TEACHERS INDINDIGUL DISTRICT

620-626 K.RAJESWARI
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A STUDY ON CONSUMERS’ SATISFACTION AND AWARENESS TOWARDS GREEN BANKING

627-632 Dr.V.MAHESWARI
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PILGRIMS’ SATISFACTION ON SERVICE QUALITY IN TIRUMALA TIRUPATHI DEVASTHANAMS

633-640 B.M. HARIHARAN, Dr. T.K. SENTHIL KUMAR
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CONSUMERS’ PERCEPTION ON ONLINE FOOD DELIVERY APPS IN KOTTAYAM DISTRICT

641-648 Dr. T. ASOTHAI, FATHIMA SHIRIN SHAJI
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TECHNOLOGICAL IMPROVEMENT IN ACCOUNTING SYSTEM THROUGH CLOUD COMPUTING

649-656 P.NAGENTHRA KUMAR
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BUSINESS OPPORTUNITIES AND CHALLENGES FOR ECO-TOURISM IN GLOBAL SCENARIO

657-662 Dr.Md.S.RAHAMAN, Dr.J.DURGAPRASAD
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NEGATIVE IMPACT OF HEAT STRESS IN DAIRY COWS

663-666 Dr.L.MURALI KRISHNAN
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ROLE OF SUSTAINABLE DEVELOPMENT AS WELL AS CORPORATE SOCIAL RESPONSIBILITY IN REAL ESTATE INDUSTRY IN INDIA – A STUDY

667-674 SWETA RANI
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IMPACT OF GST ON ADVERTISING IN INDIAN TELEVISIONS

675-681 N. NAMBURAJAN, Dr.N. KESAVAN
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A REVIEW ON WORK-LIFE BALANCE ININDIAN CORPORATES

682-688 Dr. A. GOWTHAMAN
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UNDERSTANDING THE EFFECTIVENESS OF SOCIAL MEDIA ADVERTISING IN INDIA

689-695 Dr.N. KESAVAN
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CHALLENGES AND OPPORTUNITIES OF CELLULAR SERVICE PROVIDERS IN TAMIL NADU – A PILOT STUDY USING MULTIPLE REGRESSION AND FACTOR ANALYSIS

696-703 S. NITHIYAGOWRI, Dr.N. KESAVAN
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ENVIRONMENTAL SUSTAINABILITY THROUGH ZERO BUDGET NATURAL FARMING

704-714 Dr.R.ASOKAN, Dr.D.MURUGAN, S. SATHIYARAJ
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Effects on Green Marketing on Purchasing Patterns

715-719 Dr. V. SATHIYA
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Issues and Challenges of Women Working in Unorganized Sector -Special Reference to Construction Sector of Gundur Village Panchayat, Thiruverambur Taluka, Tiruchirappalli.

720-726 K.M.Anitha Sheryl , (Dr).Rajakumari P
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THE PROBLEMS OF THE MIGRANT WOMEN DOMESTIC WORKERS IN KERALA- A STUDY WITH SPECIAL REFERENCE TO THE KOTHAMANGALAM TALUK

727-735 Dr.P.Rajakumari, Ajesh George
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FINANCIAL INCLUSION IN THE INFORMAL SECTOR: A CASE STUDY OF VEGETABLE VENDORS IN TIRUCHIRAPPALLI CITY CORPORATION

736-745 Ms.Desman Christy, Dr.S.Senthamarai
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WOMEN EMPOWERMENT THROUGH FISHERIES SECTOR IN CUDDALORE DISTRICT OF TAMILNADU

746-758 Dr. B. YASODHA JAGADEESWARI
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PROBLEMS OF UNORGANIZED WOMEN WORKERS IN INDIA

759-764 Dr. P. Maria Sophiya, P. Elvarasi
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FEMALE PARTICIPATION IN UNORGANISED SECTOR: INDIA CENSUS 2011

765-769 M Radhika
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ISSUES AND CHALLENGES OF WOMEN ENTREPRENEURS ON BEAUTY PARLOUR BUSINESS IN TIRUCHIRAPPALLI

770-777 Ms.C.Ranjitha
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AN OVERVIEW OF THE CONDITIONS OF WOMEN AGRICULTURAL LABOURERS IN INDIA

778-783 Ms . ANNISHIA ., Dr.Yasodha Jagadeeswari.
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TRENDS OF RICE PRODUCTION IN INDIA

784-794 I.SOWNDARIYA
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“Status of Working Women in Tamil Nadu, India”

795-802 N. Gomathi, Dr. A.B. Angappapillai
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Entrepreneurship: Issues and Challenges to Women in India

803-812 Dr. R.SELVI, Dr. Saraswati. H. Bammanal
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Women Empowerment through Self-Help Groups: An Empirical Study in Haveri District of Karnataka

813-819 Dr. Saraswati. H. Bammanal
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UNORGANIZED WOMEN WORKERS IN INDIA

820-826 Dr. P.Jeyashree
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AN ANALYSIS OF FEMALE AGRICULTURAL LABOUR FORCE PARTICIPATION IN INDIA

827-835 Dr.V.Kaleeswari, Dr.S.GanaPrakash
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WOMEN IN UNORGANIZED SECTOR - PROBLEMS & ISSUES IN INDIA

836-843 Dr. S. D. Shanthi
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A STUDY ON THE ISSUES AND CHALLENGES OF PAID HOME CAREGIVERS IN CHENNAI

844-851 Ms. Rajalakshmy PS, Ms. Seema Thomas
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CHALLENGES FACED BY WOMEN WORKERS IN UNORGANISED SECTOR

852-857 Ms. Megha Mathews
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SOCIO ECONOMIC CONDITIONS OF URBAN WOMEN DOMESTIC WORKERS IN TIRUCHIRAPALLI

858-863 DR.M. BHUVANESHWARI
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ANALYSIS OF PARTICIPATION OF WOMEN IN FLORICULTURE: A CASE STUDY OF CHITRADURGA DISTRICT.

864-868 Archana B, Veerabhadrappa
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AN ECONOMIC STUDY OF VAN DRIVERS OF KULASEKHARAM IN KANYAKUMARI DISTRICT

869-874 S. Vimal Dolli
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A STUDY ONto work has also to be supported by her family and society. Majority of the women employees are in the informal sector. The industries in which women are employees are tan THE SOCIO- ECONOMIC CONDITIONS OF WOMEN EMPLOYEES IN UNORGANIZED SECTOR

875-885 Ms. Chamane Unus Rodrigues
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HEALTH CONSTRAINTS OF WOMEN DOEMSTIC WORKERS IN SRIRANGAM – A STUDY

886-898 S.VIjaya Rani
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Socio-Economic Conditions of Domestic Women Workers in Mayiladuthurai Town: A Study

899-907 Dr.S.Saranya Devi, Dr.S.Selvi
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SOCIO-ECONOMIC CONDITION OF FEMALE AGRICULTURAL LABOURERS IN ERODE DISTRICT, TAMILNADU

908-914 Dr.R.RAJAH
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THE WAGE PATTERNS AND CAUSES OF DISCRIMINATION IN WAGES OF WOMEN LABOURERS IN THE FARM ECONOMY OF TIRUCHIRAPPALLI DISTRICT. (A CASE STUDY) By

930-945 Dr. P.SATHYA.
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A DESCRIPTIVE STUDY ON PROBLEM OF WOMEN CONSTRUCTION WORKERS IN MANAPPARAI TALUK, TIRUCHIRAPPALLI DISTRICT IN TAMILNADU

930-942 M.Chandralekha, A.E.Jehan Keisar
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AN ECONOMIC STUDY OF UNORGANISED WORKERS WITH SPECIAL REFERENCE TO WOMEN DOMESTIC WORKERS IN NAGERCOIL TOWN

943-947 Dr.A. Sameema , Dr. S. Jeni Sanjana
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A STUDY ON ROLE OF FRUITS AND VEGETABLE PRODUCTION AND MARKETING STRUCTURE OF TAMILNADU

948-961 R.Selvamani
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ECONOMIC CONDITIONS OF WOMEN FOOD STREET VENDORS IN TIRUCHIRAPPALLI DISTRICT

962-975 F. Merlin Kokila, P.Anisha
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Self- Realization and Subsistence Perspective in Avatar

988-992 R.Paavai
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A Study on Cultural Condition of Marginalised Non-Literate Women Labourers in Tiruchirappalli

993-1002 Ms. Fouzia Kousar, A., Dr. Pricila, R.
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Menstrual practices and related Health issues among Women Agricultural workers – Thiruvarur district,Tamil Nadu

1003-1010 Dr.J.Raja Meenakshi, Dr.Sigamani, P
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A STUDY ON THE DIFFERENCES IN TEACHING FIRST AND SECOND LANGUAGE IN SCHOOLS FOLLOWING SAMACHEER KALVI SYLLABUS OF TAMILNADU

1011-1018 Yadu R Krishna, Dr M Ashitha Varghese
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A COMPARATIVE STUDY ON NON-PERFORMING ASSETS OF PUBLIC AND PRIVATE SECTOR BANKS IN INDIA

1019-1028 Dr.V.SURESH
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ELECTRONIC BANKING IN INDIA AND ITS PRESENT SCENARIO

1029-1034 Dr. B. RAMU
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A STUDY ON CONSUMERS’ AWARENESS AND BUYING PREFERENCE TOWARDS GREEN PRODUCTS IN TIRUPATTUR DISTRICT

1035-1044 C.NITHYA DEVI, Dr.B.SUBATHRA
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IMPACT OF EMPLOYEE ENGAGEMENT ON JOB SATISFACTION

1045-1053 Dr. POTHURAJU VIJAYA LAKSHMI, Dr. S. RAGAVAN
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PROBLEMS AND PROSPECTS OF CRM IN INSURANCE SECTOR

1054-1059 Dr. P. SENTHILKUMAR
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QUALITY OF WORK LIFE & WORK LIFE BALANCE IN MODERN CORPORATE WORLD

1060-1065 Dr. B. JAYA PRAKASH, Dr. Md S. RAHAMAN,
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EMPOWERMENT OF WOMEN THROUGH DECISION MAKING

1066-1073 Dr. R. SATHIYABAMA,
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IMPACT OF E-COMMERCE ON ONLINE SHOPPING

1074-1080 Dr.T.RANI
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CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES OF THE NEW GENERATION PRIVATE SECTOR BANKS

1081-1088 Dr.N.JAMUNA RANI
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ISSUES AND PROSPECTS OF GST IN INDIA

1089-1094 ARAVIND M NAIR, Dr. T.K.SENTHIL KUMAR
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WOMEN ENTREPRENEURS IN INDIA - EMERGING ISSUES AND CHALLENGES

1095-1102 Dr. V.KANNAN
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AN SCAVENGING A N ANTI TIBA BACT CTER ERIA AC NANOPARTICLE PARADISIACAFLOWER EXTRACT IAL CTI ANOPARTICLES L AND FREE RADICAL TIV S L VIT LO ITY OA Y OF ADE OF S DED SIL D W ILVE WIT VER ITH R HMUSA

1103-1108 Dr. R. KOWSALYA
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A STUDY ON THE IMPACT OF GREEN MARKETING ON CONSUMER PURCHASING PATTERN AND DECISION MAKING IN PONDICHERRY

1109-1119 B. BALANANTHINI, Dr. P.SUMATHI
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CUSTOMERS’ PERCEPTION TOWARDS MOBILE BANKING SERVICES IN SALEM CITY

1120-1126 Dr.S.MANI
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ADAPTABILITY TOWARDS CURRICULUM ASPECTS

1127-1135 A. KAMATCHI, Dr.K.RAMAKRISHNAN
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ENVIRONMENTAL DEGRADATION AND SUSTAINABILITY

1136-1140 Dr.D.SIVAKUMAR,
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FACTORS CONSIDERED AT THE TIME OF SELECTION OF EMPLOYEES IN INDIAN IT COMPANIES

1141-1146 Dr.K.KANNUSAMY
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TRENDS AND MODELS IN STRESS MANAGEMENT OF WOMEN EMPLOYEES IN INDIA

1147-1153 S. MUTHULAKSHMI, Dr. S.V. MURUGESAN
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ENTERPRISE RESOURCE PLANNING IN VARIOUS INDUSTRIES IN INDIA

1154-1160 N. NALLESWARI, Dr. N.KESAVAN,
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BUYING BEHAVIOUR OF CONSUMERS THROUGH ONLINE SHOPPING IN INDIA - A SYSTEMATIC REVIEW

1161-1169 K. PRABAKARAN
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PROGRESS OF SIDBI FOR SMEs DEVELOPMENT IN THE PRESENT SCENARIO

1170-1175 Dr.S.V.MURUGESAN
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INDIAN USERS IN SOCIAL MEDIA ADVERTISING - A REVIEW ON PERSONALITY APPROACH

1176-1181 M.ANANTHI,, Dr.S.V.MURUGESAN,
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WOMEN IN PATRIARCHAL SOCIETY - A STUDY WITH REFERENCE TO GENDER EQUALITY

1182-1189 Dr.B.AVUDAIAMMAL
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IMPACT OF NON-PERFORMING ASSETS ON RETURN OF BANKS IN INDIA -WITH SPECIAL REFERENCE TO SCHEDULED COMMERCIAL BANKS

1190-1195 V.SENGANI, Dr. P. B. BANUDEVI
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FINANCIAL INCLUSION IN INDIA – OPPORTUNITIES AND CHALLENGES

1196-1202 Dr. S. PAULMURUGAN,
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A COMPARATIVE STUDY ON SERVICE QUALITY OF BRANCH BANKING AND INTERNET BANKING SERVICES OF COMMERCIAL BANKS IN COIMBATORE DISTRICT

1203-1212 Dr.N.SUMITHRA DEVI
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A STUDY ON HEALTH EFFECTS OF AIR POLLUTION IN TAMIL NADU

1213-1218 N. MALARVIZHI
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CONTINUANCE INTENTION IN ADOPTION OF MOBILE BANK SERVICES IN INDIA

1219-1225 Dr. T. VELMURUGAN
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ANALYSIS OF GREEN HRM PRACTICES AND WASTE MANAGEMENT OF THE FIRM

1226-1233 Dr. S. SIVARAJ MURUGAN
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WATER SANITATION AND HYGIENE BEHAVIOUR AMONG SCHOOLAGE POPULATION

1234-1244 S. LUKKUMANUL HAKKIM, Dr. R. GOPALAKRISHNAN
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A STUDY ON CUSTOMERS’ PURCHASE BEHAVIOUR TOWARDS GREEN PRODUCTS

1245-1250 P.A. APPASAMY, Dr. S. SIVARAJ MURUGAN, Dr.K.RAJENDRAN
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CUSTOMERS’ PERCEPTION TOWARDS MUTHOOT FINANCE IN THENI DISTRICT

1251-1259 Dr. R. KARTHIKEYAN
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WOMEN ENTREPRENEURSHIP IN INDIA

1260-1267 G. RANI, Dr.C.NATARAJAN,
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A STUDY ON WOMEN EMPOWERMENT THROUGH MICRO ENTREPRENEURSHIP UNDER NHG UNIT IN KUDUMBASHREE MISSION WAYANAD DISTRICT, KERALA

1268-1279 K.C. SUNITHA, Dr. P. SUMATHI
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SOCIAL PROGRAMMES FOR WOMEN EMPOWERMENT IN TAMIL NADU

1280-1287 A.CHITRA
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ISSUES AND EFFECTS OF CLIMATE CHANGE ON CORPORATE SECTORIN CREATING GLASS CEILING FROM GENDER PERSPECTIVE – A STUDY BASED ON INDIAN CONTEXT

1288-1293 Dr. M. Muninarayanappa, Varna K B
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STUDY ON MERGER OF BANKS IN INDIA

1294-1301 Deepak G.
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SUSTAINABILITY MATTERS- DESIGN AND DEVELOPMENT OF MULTI- FUNCTIONAL BAMBOO AND MODAL FABRICS FOR ACTIVE SWIMWEAR

1302-1310 Dr. Geetha Pandey
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THE PARADOX OF SUSTAINABILITY IN THE FASHION INDUSTRY

1311-1314 Veena K Thimmaiah
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GLOBALIZATION AND ITS DIMENSIONS

1315-1318 Dr. Deekshith Kumar M
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A STUDY ON APPLICATIONS OF IOT

1319-1323 Racherla Swapna , Febina K S
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IMPLEMENTATION OF KARNATAKA’S TRADITIONAL FOLK ART “TOGALU GOMBEYAATA” PRINTS ON TEXTILES

1324-1327 Radhika T, Dr. Sandhya Ravi
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SOCIAL MEDIA AND ITS CHANGING PERSPECTIVE OF ENGLISH

1328-1330 Pratibha Singh
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CYBER SECURITY IN IT MODERN ERA

1331-1336 Venkatesan R , Nagaveni B R
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MATHEMATICS – ALL OVER THE CREATION! A HISTORICAL VIEWPOINT

1337-1338 Tanuja Hemchand
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A STUDY OF PROPERTIES OF NATURAL FIBRES

1339-1349 Dr.Indu.GK
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AMPLIFYING THE PERFORMANCE OF COTTON KHADI FABRICS: A PRACTICAL APPROACH

1360-1364 Nagaveni K
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SOCIAL TRANSFORMATION IN INDIA THROUGH ENGLISH LITERATURE

1365-1368 Mamatha Abharana , Subraya
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THE CONNECTION BETWEEN SWAYAM, E-GOVERNANCE AND ICT NETWORKING

1369-1371 Neeraja Srihari
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SUSTAINABLE FASHION - A NEW SHIFT IN THE WORLD OF FASHION INDUSTRY

1372-1783 Bharathi.P.S , Ambily.I.P
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A COMPARATIVE STUDY ON ONLINE STORE AND IN STORE SHOPPING EXPERIENCE OVER ARTIFICIAL INTELLIGENCE AS AN ENHANCING FASHION CHANNEL

A COMPARATIVE STUDY ON ONLINE STORE AND IN STORE SHOPPING EXPERIENCE OVER ARTIFICIAL INTELLIGENCE AS AN ENHANCING FASHION CHANNEL

1384-1387 Shilpa. R, Jayalakshmi. B
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CORREALTION STUDY OF QUANTITATIVE EASING IN UNITED STATES OF AMERICA AND JAPAN

CORREALTION STUDY OF QUANTITATIVE EASING IN UNITED STATES OF AMERICA AND JAPAN

1388-1395 Vedika Kapoor, Dr. Kavitha Jaykumar
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ENGLISH FOR SPECIFIC PURPOSES: A PARADIGM FOR TOURISM AND HOSPITALITY MANAGEMENT

ENGLISH FOR SPECIFIC PURPOSES: A PARADIGM FOR TOURISM AND HOSPITALITY MANAGEMENT

1396-1399 Beena Muniyappa
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IMPACT OF GREEN MARKETING ON CONSUMER BEHAVIOUR: WITH SPECIAL REFERENCE TO KARNATAKA STATE

IMPACT OF GREEN MARKETING ON CONSUMER BEHAVIOUR: WITH SPECIAL REFERENCE TO KARNATAKA STATE

1400-1409 Dr.Jaisheela. B
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AN INVESTIGATION OF ALOE VERA – COTTON FABRICS FOR CHILD CARE APPLICATION

AN INVESTIGATION OF ALOE VERA – COTTON FABRICS FOR CHILD CARE APPLICATION

1410-1415 Aarthi. M
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Authors A STUDY ON INDIAN BANKING INDUSTRY – CHALLENGES AND OPPORTUNITIES

Authors A STUDY ON INDIAN BANKING INDUSTRY – CHALLENGES AND OPPORTUNITIES

1416-1420 Nandini .N
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‘CHILDHOOD’ AND ‘CHILDREN’S LITERATURE’: A CONTEMPORARY PERSPECTIVE

‘CHILDHOOD’ AND ‘CHILDREN’S LITERATURE’: A CONTEMPORARY PERSPECTIVE

1421-1427 Manoj Jain I
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SOCIAL TRANSFORMATION FOR DALIT WOMEN, THROUGH THEIR LITERATURE IN THE CONTEXT OF BENGAL

SOCIAL TRANSFORMATION FOR DALIT WOMEN, THROUGH THEIR LITERATURE IN THE CONTEXT OF BENGAL

1428-1434 Suvradeep Banerjee
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Authors SOCIAL TRANSFORMATION THROUGH LITERATURE

Authors SOCIAL TRANSFORMATION THROUGH LITERATURE

1435-1440 Vasantha Pillai, Dr. Manisha Dwivedi
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GENDER ISSUES IN TOURISM SECTOR CHALLENGES FOR WOMEN EMPOWERMENT: A CASE STUDY IN KODAGU DISTRICT OF KARNATAKA

GENDER ISSUES IN TOURISM SECTOR CHALLENGES FOR WOMEN EMPOWERMENT: A CASE STUDY IN KODAGU DISTRICT OF KARNATAKA

1441-1447 Kavya. M.B
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SILENT SPRING: AN ECOLOGICAL TRANSFORMATION

SILENT SPRING: AN ECOLOGICAL TRANSFORMATION

1448-1454 Nandana N.G
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A QUALITATIVE ANALYSIS OF ACADEMIC STRESS OF B.COM STUDENTS PURSUING PROFESSIONAL COURSES IN BANGALORE UNIVERSITIES

A QUALITATIVE ANALYSIS OF ACADEMIC STRESS OF B.COM STUDENTS PURSUING PROFESSIONAL COURSES IN BANGALORE UNIVERSITIES

1455-1460 S. Sanjana, Shilpa K.P
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AN ANALYSIS ON TRENDS OF EXIT STRATEGY IN BANKING SECTOR IN INDIA

AN ANALYSIS ON TRENDS OF EXIT STRATEGY IN BANKING SECTOR IN INDIA

1461-1471 Dr K. Nirmala, Sindhu A N
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Authors ENGLISH, A CHALLENGING LANGUAGE FOR RURAL STUDENTS

Authors ENGLISH, A CHALLENGING LANGUAGE FOR RURAL STUDENTS

1472-1472 Divya .J
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Authors “MEDIA FRAME ON DIALECT”

Authors “MEDIA FRAME ON DIALECT”

1476-1485 Arjun. V.C
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CHALLENGES AND POSSIBLE SOLUTIONS IN TEACHING ENGLISH FOR THE RURAL BLIND STUDENTS

CHALLENGES AND POSSIBLE SOLUTIONS IN TEACHING ENGLISH FOR THE RURAL BLIND STUDENTS

1486-1490 Vasudha A.R
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PERCEIVED BARRIERS TOWARDS E-LEARNING BY TEACHING FACULTY MEMBERS AT AN ESTABLISHED COLLEGE

PERCEIVED BARRIERS TOWARDS E-LEARNING BY TEACHING FACULTY MEMBERS AT AN ESTABLISHED COLLEGE

1491-1499 Dr. B. N. Sathya Bhama, Madhu. L
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A COMPARATIVE STUDY ON PAYMENTS BANK & COMMERCIAL BANK

A COMPARATIVE STUDY ON PAYMENTS BANK & COMMERCIAL BANK

1500-1510 Rajath. H. S., Dr. R Parvathi
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A STUDY ON ROLE OF MICRO FINANCE IN THE DEVELOPMENT OF MSE’s

A STUDY ON ROLE OF MICRO FINANCE IN THE DEVELOPMENT OF MSE’s

1511-1523 Dr. Abhinandan N
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GREEN AUDIT – A TOOL FOR SUSTAINABLE DEVELOPMENT AND ACHIEVEMENT A STUDY IN J P NAGAR, BANGALORE SOUTH

GREEN AUDIT – A TOOL FOR SUSTAINABLE DEVELOPMENT AND ACHIEVEMENT A STUDY IN J P NAGAR, BANGALORE SOUTH

1424-1427 Gowri Hebbar, Arpitha S
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UNHEARD VOICES OF THE SUBALTERN IN ‘A FINE BALANCE’ BY ROHINTON MISTRY

UNHEARD VOICES OF THE SUBALTERN IN ‘A FINE BALANCE’ BY ROHINTON MISTRY

1528-1530 Dr J. G. Ravi Kumar, Chetana. P
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ENGLISH – A UNIFYING FORCE IN GLOBALIZATION

ENGLISH – A UNIFYING FORCE IN GLOBALIZATION

1531-1533 Dr. M.Sudua
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A STUDY ON IMPACT OF GREEN MARKETING ON MILLENNIALS PURCHASE INTENTION TOWARDS GREEN PRODUCTS

A STUDY ON IMPACT OF GREEN MARKETING ON MILLENNIALS PURCHASE INTENTION TOWARDS GREEN PRODUCTS

1534-1540 Sumeet S, Sahana Shree N
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GENDER CONSTRUCTS AND SOCIAL AWARENESS IN MAHESH DATTANI’S ‘DANCE LIKE A MAN’

GENDER CONSTRUCTS AND SOCIAL AWARENESS IN MAHESH DATTANI’S ‘DANCE LIKE A MAN’

1541-1544 Dr . Thammaiah R B
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A STUDY ON IMPACT OF ICT IN EDUCATIONAL INSTITUTIONS

A STUDY ON IMPACT OF ICT IN EDUCATIONAL INSTITUTIONS

1545-1553 Prathima B J, Bhargavi T R
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GOODS AND SERVICE TAX- EFFECTS ON GROWTH PROSPECTS OF MSME

GOODS AND SERVICE TAX- EFFECTS ON GROWTH PROSPECTS OF MSME

1554-1559 Deekshith Yogesh
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A COMPARATIVE STUDY ON FINANCIAL LITERACY LEVEL OF SOUTH ZONE STATES AND NORTH ZONE STATES OF INDIA

A COMPARATIVE STUDY ON FINANCIAL LITERACY LEVEL OF SOUTH ZONE STATES AND NORTH ZONE STATES OF INDIA

1560-1573 Dr. S Ramesh, Dharmendra H
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IMPACT OF EFFECTIVE LEADERSHIP ON TRUST, CULTURE AND LEARNING TOWARDS ORGANIZATIONAL INNOVATION

IMPACT OF EFFECTIVE LEADERSHIP ON TRUST, CULTURE AND LEARNING TOWARDS ORGANIZATIONAL INNOVATION

1574-1580 Dr.K .Saravanan, Mr Saravanan
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CHALLENGES TO CHANGE AND DEVELOPMENT IN THE FIELD OF BANKING SERVICES - DIGITALIZATION

CHALLENGES TO CHANGE AND DEVELOPMENT IN THE FIELD OF BANKING SERVICES - DIGITALIZATION

1581-1585 Vijayalakshmi R, Roopa B
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Authors A STUDY ON THE IMPACT OF CREDIT ADMINISTRATION ON DEVELOPMENT OF SRI ANNAMMADEVI CREDIT CO-OPERATIVE SOCIETY

Authors A STUDY ON THE IMPACT OF CREDIT ADMINISTRATION ON DEVELOPMENT OF SRI ANNAMMADEVI CREDIT CO-OPERATIVE SOCIETY

1586-1594 Jayashree K N
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Authors GST AND ITS IMPACT ON HIGHER EDUCATION IN INDIA

Authors GST AND ITS IMPACT ON HIGHER EDUCATION IN INDIA

1595-1600 Sai Prasad . B.V
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GREEN MARKETING: SHAPING A NEW COMPETITIVE STRATEGY IN INDIAN INDUSTRY

GREEN MARKETING: SHAPING A NEW COMPETITIVE STRATEGY IN INDIAN INDUSTRY

1601-1609 Dr Pooja Jain
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A STUDY ON LEADERSHIP INFLUENCE ON INNOVATION AND SUSTAINABILITY

A STUDY ON LEADERSHIP INFLUENCE ON INNOVATION AND SUSTAINABILITY

1610-1616 Ashwini. M, Anjana. M
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EMPLOYEE ENGAGEMENT AND JOB SATISFACTION IN BANGALORE SOUTH COLLEGES.

EMPLOYEE ENGAGEMENT AND JOB SATISFACTION IN BANGALORE SOUTH COLLEGES.

1617-1623 Jyothi P, Meera K
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CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE – A STUDY OF 10 PRIVATE BANKS IN INDIA

CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE – A STUDY OF 10 PRIVATE BANKS IN INDIA

1624-1633 B. Rammya, Dr. Amaresha M
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SECURITY THREATS IN MOBILE PAYMENTS

SECURITY THREATS IN MOBILE PAYMENTS

1634-1637 Dikshitha Gujarkar, Sneha R, Prerana Shankar
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A STUDY ON FACTORS INFLUENCING THE PERSONAL FINANCE AND INVESTMENT DECISIONS AMONG INDIVIDUAL INVESTORS IN BANGALORE CITY

A STUDY ON FACTORS INFLUENCING THE PERSONAL FINANCE AND INVESTMENT DECISIONS AMONG INDIVIDUAL INVESTORS IN BANGALORE CITY

1638-1642 Chethan Kumar .L
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A STUDY ON IMPACT OF E-LEARNING RESOURCES ON ENHANCING THE LEARNING CAPABILITIES OF THE STUDENT COMMUNITY IN THE BACKDROP OF INFORMATION TECHNOLOGY AND DIGITALIZATION

A STUDY ON IMPACT OF E-LEARNING RESOURCES ON ENHANCING THE LEARNING CAPABILITIES OF THE STUDENT COMMUNITY IN THE BACKDROP OF INFORMATION TECHNOLOGY AND DIGITALIZATION

1643-1650 Dr.G .Sreelatha, Lokeshwari .D.V
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ECO-TECH FASHION: RATIONALIZING TECHNOLOGY FOR SUSTAINABLE FASHION

ECO-TECH FASHION: RATIONALIZING TECHNOLOGY FOR SUSTAINABLE FASHION

1651-1655 Swapna x Swapna Bathula, Divya P
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DESIGN AND DEVELOPMENT OF SUITABLE POST MASTECTOMY CLOTHING FOR WOMEN

DESIGN AND DEVELOPMENT OF SUITABLE POST MASTECTOMY CLOTHING FOR WOMEN

1656-1660 Ashwini. G, Vaishali Menon
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A STUDY ON WOMEN EMPOWERMENT THROUGH ENTREPRENEURSHIP - ISSUES AND GOVERNMENT INITIATIVES

A STUDY ON WOMEN EMPOWERMENT THROUGH ENTREPRENEURSHIP - ISSUES AND GOVERNMENT INITIATIVES

1661-1666 Dr. Savita Trivedi
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Authors IMPACT OF A REGULATION AND FRAGILITY OF A PRIVATE SECTOR BANKS IN INDIA”-A STUDY

Authors IMPACT OF A REGULATION AND FRAGILITY OF A PRIVATE SECTOR BANKS IN INDIA”-A STUDY

1667-1670 Suchi. H.G, Amulya .G.T
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THE VACHANA LITERATURE AND THE SOCIAL TRANSFORMATION

THE VACHANA LITERATURE AND THE SOCIAL TRANSFORMATION

1671-1675 Poornima. P.S
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TRANSFORMATIONAL STRATEGIES ADOPTED ACROSS EDUCATIONAL INSTITUTIONS FOR STAFF MANAGEMENT

TRANSFORMATIONAL STRATEGIES ADOPTED ACROSS EDUCATIONAL INSTITUTIONS FOR STAFF MANAGEMENT

1676-1686 Dr. Vinay Ranganathan, Sudarshan V
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Authors A STUDY ON COGNIZANT OF GREEN MARKETING AMONG RURAL CONSUMERS

Authors A STUDY ON COGNIZANT OF GREEN MARKETING AMONG RURAL CONSUMERS

1687-1690 G. Punitha, Priyanka .B
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A CONCEPTUAL STUDY ON ONLINE RETAILING V/S OFFLINE RETAILING

A CONCEPTUAL STUDY ON ONLINE RETAILING V/S OFFLINE RETAILING

1691-1700 Ashashwini V, Manjula S
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