Journal Description

Our Heritage Journal with ISSN 0474-9030 is a multidisciplinary UGC Care listed journal for research Publication. 


Our Heritage Journal is indexed, refereed and peer reviewed journal, which is designed to publish research articles in Engineering & Technology, Management, Medical Sciences, Social Science, Education, Agriculture, Geography, Advertising, Accounting & Finance, Botany, Business Research, Commerce, Computer Application, Consumer Behaviour & Relationship Management, Corporate Governance, Earth Sciences, Economics, E-commerce, Bioscience, Entrepreneurship, Fisheries, History, Human Resources Management, Information Technology, Library Science, International Business, Law / Criminology, Life Sciences, Logistics and Supply Chain Management, Performing Arts, Physics, Psychology, Health Care, Fine Art, Industrial Relations, Architecture, Marketing communication, Marketing Management and others. 


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Vol. 68 No. 65 (2020): National Conference on The Dynamics of Shift in Business Models in Modern Era

National Conference on The Dynamics of Shift in Business Models in Modern Era

Held on January 16 & 17,  2020

Organised by: Sinhgad Business School, Erandwane

Published: Jan 17, 2020

The Study of New Gender Dynamics and Unisex Beauty Salons the Emerging Business Model

1-12 Mrs. Sarika Santosh Wagh, Dr. Dilip Gopal Belgaonkar

An Analysis of Equity in Banking Sector

13-19 Dr.Madhulika Gupta

Behavioral Finance: Conversational demography as an influencing factor in investment decisions

20-29 Dr. Navneet Joshi , Mr. Sanjive Saxena

A Study of Promotional Strategies of Radio Mirchi

30-37 Prof. Harshali Bhalerao, Dr. Dhananjay Mandlik, Miss. Diksha Ramteke

White Collar Crime – Characteristics, Motives and Triggers

38-49 Dr.Vishal B. Gaikwad, Ms. Piyusha Pancharia, Mr. Vedant Chavan

An Effective Supply Chain Integration for Applications of Reference Models and Advantages to Improve the Quality of Business

50-63 Prof.(Dr.) Milind Audumbar Kulkarni, Mr.Shrinath Sonone

Review of Grape farming in Maharashtra

64-70 Mrs. Brototi Mistri , Mrs. Brototi Mistri , Mr. Santosh Gaikwad

Consumer perception towards organized Retail Stores with special reference to Pimpri-Chinchwad Municipal Corporation (PCMC) Area

71-80 Mr. Sandeep S. Londhe, Dr. Dhananjay Mandlik, Dr.Vishal B. Gaikwad

A STUDY OF CLUSTERIZATION TECHNIQUE: A SOLUTION TO CHALLENGES FACED BY MSMEs

81-86 DR. VIMAL DEEP SAXENA, DR. ROHINI SURESH SAWALKAR

A study on online subscription of the Over-The-Top (OTT) streaming media in Pune city

87-94 Dr. Rajendra Bhadale , Dr. Atul A.Pise

The Role of HR Analytics in Sustainable Development of an Organization

95-107 Mr. Santosh Gaikwad, Mrs. Brototi Mistri

E-commerce: A solution of confront dynamic Market

108-116 Dr. Prashant Namdev Phule

D Mart: A Retail Success Story

117-126 Dr.Gandham Hari Shankar Prasad

A study on impact of Digital Marketing through Social Media on Youth Buying Behaviour

127-140 Prof. Sarita Samson , Prof. Kanan Padte

A Comparative Study of Work-Life Balance in Public Sector and Cooperative Sector Bank Women Employees – With reference to West Godavari District, A.P.,

141-155 Dr.R.Sreenivasa Rao, V.Manaswini, S.Vinutha Valli

“Mutual Funds Industry in India: Changing Business Models w.r.t Distribution of MF”

156-168 Prof. Mahesh Pol

Digital Outreach and e-commerce

169-176 Miss. D S Vilasini, Dr.A.V.Kamble

Digital Branches – An Innovative Business Model in Branch Banking

177-185 Mr Yogesh K Nakhale, Dr Gauri Prabhu

TRADEOFFS BETWEEN UNEMPLOYMENT AND INFLATION IN INDIAN CONTEXT: A PHILLIPS CURVE APPROACH

186-190 Dr. Babasaheb R. Jadhav

Quality Audit-A Tool for changing Pattern of Thoughts in Businesses with special reference to Ekart Logistics, Nashik

191-202 Mr. Suneet Khare, Dr. Vikas Gaundare

The Study of Shippers and Ship Operator’s Perception about the Impact of Speed Reduction on Operational Performance of Merchant Vessels

203-213 Captain Shashank Jahagirdar, Dr Mrs Chhabi Chavan

Organizational Citizenship Traits In Generation Y At Workplace

214-224 Renu Jahagirdar , Dr. Swati Bankar

Role of Leadership in ICT Adoption in MSMEs

225-232 Mr. Nainesh Mutha, Prof. (Dr.) Rakesh S. Patil

Perception and Purchase Intention of Consumers towards Private Label Brands for Food and Beverages Category in Pune Region

233-243 Mr. Girish H Kulkarni, Dr. Pratap M Chauhan

THE ROLE OF 3PL IN AGRICULTURE COLD SUPPLY CHAIN IN INDIA

244-252 Dr. Kiran S. Kale

A Study on relationship between differences in person- organization values and leaving intentions.

253-261 Ms.Neetu Udgirkar, Dr.Pooja Upadhyay

A Study on Barriers in subscription of health insurance in Rural Maharashtra

262-270 Prof. Jairaj Sasane, Dr. Sudarshan Pawar

A study of demographic factors affecting impulse buying behavior of consumers in an organized retail sector with special reference to Pune city & PCMC area

271-283 Mr. Mahendra Yadav, Mr. Mahendra Yadav

Influence of Perceived risk & Trust on online shopping behavior

284-291 Dr. Jitendra Bhandari, Dr. Sunil Dhanawade

THE IMPACT OF EMPLOYEE ENGAGEMENT IN CUSTOMER SATISFACTION IN INDIAN HOTEL INDUSTRY: AN ANALYTICAL STUDY

292-305 Dr. Sukhmeet Kaur , Dr. Jyoti Bhanage

Big Data Analysis in E-commerce Industry

306-321 Dr. Bharti P Jagdale

“E- Governance in Big Data Era” -The Dynamics of Shift for Traditional Governance using Big Data Analytics

322-328 Ms.Priyanka Sakat

Hedging Techniques using Derivative Instruments

329-343 Dr.Vrinda Pandit, Ms. Sneha Meshram

An Effective re- positioning: Can make private label a game changer in Indian retail sector.

344-356 Prof. Siddharth Karale

An Adaptive E-Cart Management System of E-Commerce

357-366 Dr. Vidyut Kaustubh Deshpande

Research Enabling IATF 16949 Standards

367-376 Dr. Milind Audumbar Kulkarni

A study of rise of Digital Marketing

377-392 Ms. D. S. Vilasini, Mr. Prathmesh Mane

A critical analysis of influence of Organization’s Management Strategies on Employee Retention

393-399 Sarika Ghuikhedkar, VDr. Sanjay D. Khairnar

Employee Retention & organizational Performance: A relationship quotient

400-405 Sarika Ghuikhedkar, Dr. Sanjay D. Khairnar
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